Logo Usage
Our visual identity allows everybody to instantly recognise a JCB product and any related JCB communication material. It is important that our visual identity is adhered to, in order that our brand is expressed consistently throughout the world. The JCB brand and logo are a visual expression of the nature, personality and values of the company and the products we make.
JCB DISPLAY LOGO
This is our primary branding device and is used on the majority of our marketing collateral.
Any marketing materials or products featuring our logo are, in doing so, also promising to deliver our brand.
Our logo is then a mark of responsibility to our brand, and more importantly, our customers.
Our logo should be used respectfully and may therefore only be changed in scale and never in any other way.
JCB logo DISPLAY - minimum size
The logo works to best effect if it is not used too small. The minimum size that the JCB logo can be used is at a depth of 15mm.
JCB DISPLAY LOGO’S yellow safe area
In order not to detract from the impact of our display logo, it is important that other graphic elements do not overpower our Brand. Whenever possible, allow plenty of clear space around the logo. Remember this is not a frame or part of the logo. It is a suggested safe area. The general aim should be for the logo to appear to be on a flood yellow background.
JCB AGRICULTURE LOGO
Any marketing materials or products featuring our logo are, in doing so, also promising to deliver our brand.
Our logo is then a mark of responsibility to our brand, and more importantly, our customers.
Our logo should be used respectfully and may therefore only be changed in scale and never in any other way.
JCB AGRICULTURE logo - minimum size
The logo works to best effect if it is not used too small. The minimum size that the JCB Agriculture logo can be used is at a depth of 15mm.
JCB AGRICULTURE LOGO’S safe area
In order not to detract from the impact of our logo, it is important that other graphic elements do not overpower our Brand. Whenever possible, allow plenty of clear space around the logo. Remember this is not a frame or part of the logo. It is a suggested safe area. The general aim should be for the logo to appear to be on a flood yellow background.
JCB Yellow
C 0% | M 35% | Y 95% | K 0%
R 252 | G 175 | B 38
HEX #FCB026
Rich Black
C 70% | M 55% | Y 55% | K 100%
R 0 | G 0 | B 0
HEX #000000
Download logos
